GRAPHIC DESIGN, ART DIRECTION
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DESIGN PORTFOLIO

- LUVOCO COFFEE MACHINE -

GANO CONFERENCE

Previous project

Luvoco Coffee Machine First Usage Information Movie

Preparing your first coffee with the Luvoco coffee machine.
As the Art Director, I believed that I could make this video with people who work in the company and whose talents I trust. First of all, I talked to the marketing department about their wishes. The request was simple. It was aimed that those who purchased the product would be able to use the machine without difficulty by watching a few minutes of film comfortably. Then I prepared the script. We went over the script together.
We did not have professional cameras and light systems. That's why I tried the coffee machine in 3D to avoid some shots that require detail. Then, after getting renders in line with the scenario, we moved on to live shots. We equipped the company's meeting room with dark curtains and lights we could find, and we shot inhouse with zero expense.
After shooting, I combined all the rough scenes on my computer. In the call center, I identified a friend who used his voice correctly and asked him to voice over. We turned a small room into a soundstage. After cleaning the unnecessary noises from the sounds I received in electronic environment, I added them to the assembly. After working on the animations at the beginning and the end of the video in after effects, the video was completed. After a few technical revisions, the video was released to the public.

Client:

GANO EXCEL & LUVOCO

Type:

Instructional Movie

Year:

2020

Agency:

Full Time Employed

Luvoco, of which all designs were prepared by me, showed a great improvement in Turkey. About 70 cafes opened in different places in the country in one year. It also provided the company with great sales returns. Gano Excel is the owner of the Luvoco Franchise. In this way, the Luvoco Group has grown in the company and my work continues with this group.